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Biotech Website Design Launch Expectations for 2024
Choosing the Right Web Marketing Agency That Can Match Your Momentum is Critical to Your Biotech Marketing Success and Your Ability to Raise Venture Capital.
The life science/ biotech industry here in Boston, Massachusetts is booming, Boston Web Partners, and our
clinical trial patient recruitment
division Trial
AMPlify, have been lucky to be a part of it for numerous biotech clients looking to launch
new biopharma corporate websites
and
clinical trial landing pages. Legacy and start-up firms alike are looking to hit the ground running with new treatments, subject trials, search marketing initiatives, and fresh corporate website redesigns. We've noticed an uptick in subject enrollment and recruitment for
gene therapy clinical trials and rare disease
natural history studies. Bottom line -- Biotech companies want these websites up FAST.
Many biotech firms are met with frustration when they approach the larger biotech-centric web design firms and are told a new website launch cannot happen in the course of eight weeks. To add insult to injury, they are told, "Well, that will be difficult. We can do it in 3-4 months, and it will be very expensive..."
Let's set the record straight. In many cases, the scope of a biotech, MedTech or life science website project is purposely inflated to justify an enormous investment ask. Some design agencies will instill fear, uncertainty, and doubt (FUD) and use sales tactics to elongate website project timelines. This is done to drive profit due to their high overhead costs. In reality, impactful websites can be conceived, developed, and launched within two months so long as the client team is responsive and willing to make choices regarding content and imagery in a timely manner. Boston Web Partners understands the need to execute web marketing initiatives quickly without cutting corners and has done so many times over.
"Claims that quality websites for biopharma and life science firms cannot be launched within a two-month window are breathtakingly false. Boston Web Partners can typically launch corporate healthcare, biotech or clinical trial websites within eight weeks or less."
So how is
Boston Web Partners able to design and launch websites to meet our biotech client's timeframe? Let's dive deeper.
Boston Web Partners, a leader in biotech and life science marketing has launched dozens of websites over the past eleven years. While a longer site launch date runway is always welcomed, we have demonstrated our ability to brand, design and develop world-class quality websites within two months when needed. We are able to achieve this by leveraging the following:
- All Your Biotech Resources Under One Roof - Unlike other 'design-only' agencies, Boston Web Partners is a full-service digital marketing agency. Design is only a component of marketing success. Without marketing engagement involving SEO, paid search, social and retargeting, your web marketing is at a standstill. We ensure the world sees your new website, and understands who you are.
- Who's Really Doing the Work? - Unlike the other agencies, Boston Web Partners does not hire interns or junior people. Your website project is handled
only by our "A-Team" of seasoned internal staff comprised of our award-winning creative director, SEO experts, project managers, developers, branding and marketing strategists. Full stop.
- We Know The Biotech Marketing Challenges You Face - We know the steps needed to achieve an impactful web presence. From messaging, web visitor personas, usability, SEO, compliance and regulations, we can help you build branding, patient awareness, access researchers, all while impressing your capital investors. Just ask our biotech, healthcare and
life science clients.
We understand the importance of conveying empathy visually and via messaging to connect with patient and medical audiences alike. From persona and journey development to marketing, we have a passion for healthcare and a healthier world. **Ask about how Boston Web Partners' Trial AMPlify™ can help promote your clinical trial and increase enrollment **
- Our Technology is Simply Better
- Developing a website in say, WordPress is risky business for many biotech and pharma firms.
Boston Web Partners stopped developing in WordPress years ago. Due to the history of WordPress being the most hacked CMS platform in the world, our clients prefer to develop their sites on a more stable and secure CMS solution.
WordPress accounted for 90 percent of all hacked sites in 2018. It should also be noted that no single WordPress plugin can offer 100% GDPR compliance. Adhering to cookie policies and regulations, especially for Europe-facing sites is paramount.
- Our Design Guarantee - Piece of mind during the design process is priceless. Boston Web Partners is so confident, we offer a money-back guarantee on design. This ensures you and your team are thrilled with not only the look and feel of your new site; but also with the web visitor journey and overall architecture.
View our case studies and contact Boston Web Partners to discuss your website or web marketing plans today. We are highly confident in our ability to help your organization, cut through the red tape, avoid the web design hurdles and deliver an impactful web presence quickly.
