Top Five Business Website Considerations for 2024

Is your website ready for the year ahead? Are you comfortable with your homepage messaging, branding, look and feel? More importantly, is your business website driving leads to your business development team while you sleep? If not, consider the Top 5 business website must haves for 2023 below.

Many business websites fail to convert prospects to leads not only because of poor visual design, but for a variety of other reasons. Think of a B2B website as an ecosystem that must be in harmony in order for it to function effectively. Everything must come together to make the web visitor experience a positive one. Not being found for the keywords that matter to your business in Google (SEO), poor homepage messaging, insufficient website architecture and navigation particularly on mobile, page loading speed, and a lack of remarkable content can all hobble your website's ability to convert leads.

1. Going Beyond Mobile “Friendly” - Ensuring your new website design is mobile responsive sounds like a given, but how well does your mobile website experience perform from a usability standpoint? Is the architecture easy to navigate? Are the buttons and font size big enough for older executive eyes? Does the mobile site employ click-to-call buttons throughout to ensure prospects can get in touch with you quickly?

As the world becomes more mobile, it’s important for websites to have a design that works well on all devices, including tablets and smartphones. Websites should be designed to load quickly and should feature interactive elements that make it easier for visitors to interact with the site.

2. Creating Targeted and Effective SEO – Forget the term "SEO Friendly." SEO Friendly websites are passive. Business websites need to develop a targeted and effective SEO Aggressive website to thrive in 2023. This is why it's paramount that your new business website be built by a full service digital agency that balances great design with expert SEO best practices. "Design-Only" agencies should be avoided. Going back and SEO-ing a site can be done, but why double the work?

SEO is ever-changing and increasingly competitive. Companies need to create SEO pages that are tailored to their prospects' specific business needs and ensure strategies are regularly tweaked and updated to keep up with Google's ever-changing algorithms. You can have the most beautiful website in your business industry, but if you’re not being found, what good is it?

Looking to SEO an existing site? Attempting to improve your search engine keyword rankings alone can be tough. Consider working with a proven SEO agency like Boston Web Partners. We can quickly access how much work your site needs and work within your budget to help you move the needle quickly. View our recent SEO Success Case Study

3. Optimizing UI/UX/Architecture for Conversions – A website needs to be user-friendly for visitors to make an effort to stay on the website and complete the desired action. Good design principles should be used to create a smooth, distraction-free experience for visitors. Help web visitors self-identify early on from the homepage and funnel them to specific calls to action (CTA) to ensure they engage. Insufficient website architecture and navigation leads to potential prospects becoming confused and losing interest when trying to find the relevant content or product information. Finally, a lack of relevant content on a website can make it difficult for customers to engage with the company and understand its offerings.

4. Homepage Messaging - Helping web visitors cut through the noise is going to be even more important in 2023. With higher levels of customization, more advanced segmentation and personalization options, and better search engine optimization, website visitors will expect tailored messaging that speaks to their individual needs. Companies that can deliver the information quickly, clearly, and succinctly on their homepage will stand out from their competitors.

Boston Web Partners coined the phrase that the www. in front of a domain now stands for "Who are you, What do you do, (big sigh) and Why is it important. These three questions need to be answered within the first four seconds of someone visiting your homepage. Answering the Who, What and Why quickly and with clarity compels a web visitor stay on the site. The "big sigh" in the middle of the WWW is a reminder that a web visitors attention span is short. Your company's unique value proposition must explained with brevity. Trim the fat on long, broad headlines. It's also important to remember people don't read websites, they Scan them. Cut to the chase quickly!

View the importance of effective Website Homepage Messaging and the NEW www. Rule here.

5. Page Loading Speed - Website page loading speed is very important for SEO and bounce rate. Faster page loading times are correlated with higher organic search rankings and better user engagement. Google has stated that page speed is used as one of the signals in its algorithm. A slower loading website means less users visiting, and more users leaving quickly, which leads to a higher bounce rate. Thus, improving website loading speed is crucial for a successful SEO campaign.

Not sure how well your current site is performing? Click on the link below to test your page loading speed and see how Google ranks your site. If you don't like what you see, contact us for a free website analysis. We may be able to help. >> Test Your Website Page Loading Speed Here 

About Boston Web Partners

The online presence of any business is fundamental to its prosperity in today’s digital economy. The web design and SEO services offered by Boston Web Partners can help businesses improve their website performance, trounce the competition and ultimately increase conversions in 2023.

We develop enhanced website UX/UI through effective visual design and website layout. We achieve this by using the latest tools and techniques to ensure web pages are aesthetically pleasing and user-friendly. Through our web development services, we create a seamless navigation experience for consumers. Our eleven years of experience allows us to design world-class homepage layouts that reduce the complexity of navigating through the website pages, and help prospects to "self-identify" and easily find what they’re looking for.

In addition, Boston Web Partners also provide SEO consulting services. These services are vital for businesses to maximize the potential of their website and help to drive website traffic. For 2023, we can help businesses optimize their website through keyword analysis and content optimization. Our team of experienced digital marketers can help identify the best keywords with the best Google monthly search volume to ensure these terms are accurately included within website content. In this way, businesses benefit from increased visibility on search engines results pages (SERPs) over time. Being found leads to higher website traffic and more quality leads.

Interested in redesigning your current B2B website or designing a new one from scratch? Contact Boston Web Partners for a free VIP consultation about your web project.