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Biotech Website Design
Case Study
LogicBio Therapeutics/ Alexion
LogicBio approached Boston Web Partners to create a dynamic, parallax clinical trial website and Google paid search campaign to attract eligible subjects for its new methylmalonic acidemia (MMA), rare disease clinical trial gene therapy. The site design engagement went so well, LogicBio asked Boston Web Partners to redesign their corporate website as well.
*LogicBio was acquired by AstraZeneca/ Alexion in Nov. 2022
The Challenge
LogicBio Therapeutics is committed to delivering genetic medicine to pediatric patients with rare diseases. Methylmalonic Acidemia, also known as (MMA) occurs mainly in young children due to a faulty gene that prevents the body from breaking down fats and cholesterol inside cells. This can cause damage to the brain, liver, kidneys, and other organs.
LogicBio (under the trial name Sunrise MMA) needed an impactful website experience to alert parents of a new MMA clinical trial in locations throughout the country. The web design needed to make a quick impression and encourage parents to enroll their child based on specific criteria.
A successful biotech clinical trial usually hinges on successfully helping web visitors quickly understand whether they are eligible to participate in the study. This was the case for LogicBio's Sunrise MMA clinical trial. Boston Web Partners designed custom graphics to convey the criteria for eligibility.
According to Globaldata, a leading data and analytics company, 49% of clinical trial enrollment has been slowed due to COVID-19. In addition to the overall website design, messaging and unique graphics, it was paramount for web visitors to have a quick way to view where the trial sites were located. To enhance the list of trial sites throughout the country, Boston Web Partners designed a quick reference map to compliment the criteria icon designs for continuity.
What We Accomplished
- The team at Boston Web Partners interviewed the client stakeholders to better understand the recruitment objectives of the clinical trial, website tone, design look and feel and what digital assets needed to be created
- Conducted an online SWOT analysis and created branding guidelines including messaging
- Designed and developed a new, impactful parallax website along with supporting icon graphics, an easy to understand testing lab map and expandable FAQ section
- Implemented SEO best practices for this specific rare disease to ensure Google page # 1 search status results across all related key-phrases within a single month
- Set-up a Google campaign to drive web traffic to the new website quickly. Coordinated with Google Ad Support team to verify and confirm clinical trial advertising policies were followed
- Developed the new site on a maintenance free, fast page-loading content management system (CMS) hosted on AWS
- Integrated two MMA educational videos and implemented email links throughout the site for contact
- Set-up Analytics, Search Console and submitted the site to Google for crawling
- Designed a 2nd Natural History website and redesigned the LogicBio corporate website - www.logicbio.com
"LogicBio chose the team at Boston Web Partners to design our corporate website and our clinical trial website. The team was professional and responsive in designing the site, making sure the site was easy to navigate and necessary information was presented well. Not only did they design a great looking website, they were able to SEO the site and work with Google to ensure the ads met policy guidelines. Definitely recommend.”
Marie Payton
Vice President, Clinical Development Operations
Alexion Pharmaceuticals, Inc.
Visit the corporate website below:
https://www.logicbio.com
Learn more about the advantages of working with a proven biotech
digital agency like Boston Web Partners
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