Healthcare Website Case Study | Boston Web Partners

Argenta Advisors consults with life science and medical device companies to help them through the FDA approval process and assist with every stage of reimbursement strategy. Argenta approached Boston Web Partners with the challenge of building a new website to achieve instant credibility and appeal while effectively articulating all of Argenta's complex service offerings within an intuitive architecture.

Argenta was also looking for a unique but simple website navigation and imagery that would make the site memorable to web visitors. Boston Web Partners met the challenge by developing an effective wireframe and metaphorical designs to convey the value proposition while at the same time achieving a professional looking site with an easy-to-edit content management system so updates could be performed in-house.

To drive more quality web traffic, Boston Web Partners is also running a full Google AdWords campaign targeting keywords that matter to Argenta's business. Remarketing banners are also employed in bring web visitors back to the site during the critical consideration phase to help increase conversions.

View the live site here - https://www.argentaadvisors.com/