B2B Website and Logo Redesign Case Study
Stone & Company LLC
How a newly designed logo, website redesign and SEO campaign helped transform Stone & Company into the largest minority-owned accounting firm in Massachusetts.
The accounting firm of Stone & Company LLC in Boston, MA was experiencing rapid growth after a recent merger with RS Miller and Associates. They had outgrown their Squarespace website which they found hard to update, and needed a web presence that better represented their evolution as a leading CPA firm. Their old logo was also lackluster and doing little to help the brand.
The client wanted a web design that would stand out against the crowded field of Boston accounting firms. To accomplish this, Boston Web Partners used a drone video flying over Boston on the homepage to lend authority and project a larger presence.
View the Corporate Video
The Challenge
Stone & Company approached Boston Web Partners with a tall task: "Create a 55-page website and new logo in under 60 days to coincide with their pending merger with another local accounting firm." A kick-off meeting with the client and the Boston Web Partners team was immediately set-up, a SWOT analysis was conducted, design preferences were reviewed and work began right away.
What We Accomplished
Under a tight launch date, the team at Boston Web Partners literally worked nights, weekends and over a holiday weekend to bring together a newly branded website along with a new logo. We literally rebuilt the digital marketing presence of the two accounting firms from the ground up with the following:
- Conducted an online SWOT analysis and created branding guidelines including messaging
- Designed and developed a new 55-page website on time and on budget
- Created a new blog section to match the new website design
- Conducted a competitive SEO analysis and optimized all pages and content
- Designed a new logo for the newly merged accounting firm
- Developed the site on an easy-to-edit content management system (CMS)
- Trained Stone & Company staff on how to independently edit the site on their own with the option of having Boston Web Partners address the edits on their behalf
The new Stone & Company logo was an
important evolution for its brand both online and offline.
“After an extensive search, Stone & Company chose Boston Web Partners to design our new logo, website, and SEO the site for visibility in the search engines. Their team also assisted us with our firm’s LinkedIn presence. We consider them to be our trusted partners for all things related to our web presence. The BWP team delivers on all levels and continue to exceed our expectations.”
Robert Miller
Managing Partner
Audit and Assurance Services Leader
Boston Web Partners helped Stone & Company LLC meet their website redesign deadline. More importantly, the client was thrilled with the end result. This new world-class website is now easier to edit, SEO-friendly, loads pages faster and the new logo stands out to help the brand leap forward. Stone & Company is now the largest minority-owned accounting firm in MA.
Visit the new live site here: https://www.stonecpas.com
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