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Healthcare Web Marketing Case Study
Jonathan Eilberg • Apr 28, 2018
A great website design plus SEO results in better brand visibility
QualComp consults with major biotech and pharma companies to help them through the FDA approval process and assist with analysis, crisis management and improvement of drug and medical devices at every stage of their development and evolution. QualComp approached Boston Web Partners with the challenge of building its first corporate website to achieve instant credibility and appeal while effectively articulating all of QualComp's complex service offerings within an intuitive architecture. Boston Web Partners met the challenge by developing an effective wireframe and best-practices design to achieve a professional looking site with an easy-to-edit content management system so updates could be addressed quickly.
What We Did
- Designed a new SEO/ mobile-friendly corporate website
- Designed branded trade show fliers
- Developed the site on an Easy-to-Edit Content Management System (CMS)
- Ongoing consulting services to drive more quality web traffic
The Results
A new website concept was conceived, designed and developed quickly to meet the upcoming trade show season. Cut-over from the old site took only a couple of hours on a weekend to ensure email and web traffic was not interrupted. The new website was built using an easy-to-edit content management system with future scalability in mind.
Client Testimonial
“When QualComp needed a new website and supporting print materials, we turned to the team at Boston Web Partners. What stood out most about BWP was their upfront competitive analysis, quality designs and their B2B Superfecta methodology which dictates that new websites should not only be compelling through purposeful design, they should also be SEO infused to drive traffic, easy to edit and mobile responsive. I will not hesitate to utilize the team at Boston Web Partners moving forward for design or web marketing."
Stacey Delgrosso
- "Business Development and Marketing Consultant"
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