M&A Advisory Branding & Website Design Case Study

733Park

733Park (formerly Preston Todd Advisors), was in need a new website, logo and rebranding to reflect its new company. After doing their due diligence, they chose Boston Web Partners for their digital marketing evolution.

733Park M&A Firm Website Designs

The Challenge

733Park is a M&A firm located in Boston, MA specializing in payments, fintech and SaaS mergers and acquisitions, deal sourcing, and advisory services. The company is led by seasoned veterans who are responsible for total transactions amounting to over nine billion dollars and millions in enterprise value created through strategic advice.


733Park approached Boston Web Partners to be their agency of record for their digital transformation. As a new entity, 733Park required a mini-SWOT analysis,  branding, a new logo, a new SEO-friendly website,  custom infographics, LinkedIn profile set-up, Google Ads campaign, dedicated landing pages, retargeting banners, and more. 

SWOT Business Strategy Meeting

After an extensive online SWOT analysis and a consensus on design preferences, the first task was to create a logo. Once the colors and style came together, Boston Web Partners went straight to on a new website presence that reflected the new company vision.

Surging Keyword Rankings in Google

Boston Web Partners takes an aggressive approach when it comes to  helping our new website clients rank for the keywords that matter in Google. As a result, 733Park surged for dozens of Google page # 1 positions which resulted in more organic web traffic and leads. These kind of SEO performance results are typical for our website design clients. All our website design engagements include implementing SEO best practices, optimizing page loading speed and Google Core Web Vitals.

SEO keyword ranking results
SEO Consulting Success Chart

New Company Logo and Collateral

Boston M&A Branded business Cards and Collateral
733Park Logo design
Website Integrated Video

What We Accomplished

733Park Google Landing Page
M&A Meeting Handshake
Infographic design
  • The team at Boston Web Partners interviewed the principal of the company to better understand the objectives of the new agency and the rebranding effort.


  • An online SWOT analysis was conducted to pave the way for creating branding guidelines including messaging, color palate, digital and offline assets and more.


  • Designed and developed a new website, logo, graphics and integrated forms and videos.


  • Implemented all SEO best practices to help 733Park rank higher for the keywords that matter to its business. Set-up Analytics, Search Console and submitted the site to Google for crawling.


  • Set-up a Google Ads campaign to drive web traffic immediately to the new website. Developed and designed  custom landing pages, call tracking phone numbers and integrated forms.


  • Developed the new site on a maintenance free, fast page-loading content management system (CMS) hosting on Amazon (AWS).



  • Designed compelling infographics to support the clients' value proposition, Then incorporated them into SEO Battle Tank pages to help drive higher page # 1 rankings in Google search for the keywords that matter to their business.

 

Client Testimonial


“The team at Boston Web Partners proved to be the best agency choice for our new firm. They did it all from branding and a logo design to a newly designed website we’re proud of. We will continue to leverage their expertise for all things digital marketing,  Google Ads, Retargeting, SEO. Their responsiveness and ability to turn things around quickly continues to impress us. ”

Lane Gordon

Managing Director


Visit the new live site here - https://www.733park.com

Learn more about the advantages of working with a proven M&A advisory

digital agency like Boston Web Partners

Contact Us for a Free Consultation

Digital marketing services we provided

Designed a new website, logo, integrated forms and videos on time and on budget

Developed the new website on a fast page loading CMS platform

Implemented all essential SEO best practices

Launched a new Google Ads and retargeting  banner campaign

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