The Dangers of Choosing a Website Design Agency that Claims to do SEO

Far too many website design agencies claim to offer SEO consulting services, but their efforts often fall short. Some lack the depth of experience to implement robust digital marketing strategies, delivering lackluster results. Others take shortcuts, outsourcing SEO to unqualified third parties, junior staff, or even interns who lack the skills to drive rankings. This is no joke! Partnering with the wrong website design agency can obliterate a company’s hard-earned search rankings, erasing years of organic traffic and revenue critical for digital marketing success.

"How can we be certain this is accurate? Boston Web Partners has been entrusted by over half a dozen local Boston digital marketing agencies to handle their SEO work. We execute the tasks, while they receive the recognition -- and that’s perfectly fine with us. However, we also know which design only agencies are merely claiming to implement SEO best practices without actually doing so, and causing harm..."

Without essential SEO techniques, such as:

• Permanent 301 Redirects:  Failing to use these during a website redesign breaks existing links, causing search engines to lose track of your pages and plummet your rankings.

• Metadata Titles and Descriptions:  These are vital for signaling to search engines what your pages are about, yet many website design agencies overlook them.

• H1 and H2 Tags: Properly structured headings clarify content hierarchy for search engines, but inexperienced designers frequently ignore them.

• Alt Tags for Images:  These enhance accessibility and SEO, yet they’re often neglected, reducing discoverability in digital marketing campaigns.

What Could Go Wrong If a Business Website Is Not Properly SEO’d During a Redesign?

A poorly executed website redesign without proper SEO consulting can unleash a cascade of devastating consequences for a business’s Google rankings, threatening its very survival in the digital landscape.

Here’s what could go horribly wrong:

• Catastrophic Ranking Drops:  Without 301 redirects, existing high-ranking pages can vanish from search results, sending your website from page one to obscurity—potentially page seventy or beyond—erasing visibility for critical keywords around your business. Imagine coming up for just your company name and not what you sell or do...

• Loss of Organic Traffic:  A failure to optimize metadata and headings can confuse search engines, slashing organic traffic by up to 90%, as potential clients can no longer find your business.

• Eroded Credibility: Dropping from Google’s top pages signals to customers and partners that your business lacks authority, severely damaging your reputation as a thought leader in your industry.

• Revenue Collapse: Plummeting rankings mean fewer leads, lost sales, and missed opportunities, potentially costing millions in revenue as competitors dominate search results for keywords like “SEO consulting.”

• Costly Recovery Efforts:  Rebuilding lost rankings requires expensive and time-consuming SEO consulting efforts, often taking years to regain lost ground, if recovery is even possible.

The stakes are especially high for B2B businesses. Consider Acme Solutions, a fictional B2B company specializing in cloud-based supply chain management software. Their website once dominated Google’s first page for “ABC software” and “XYZ solutions,” attracting corporate decision-makers searching for “XXX logistics platforms.” A poorly executed redesign by an unqualified website design agency—failing to implement 301 redirects and metadata—causes their rankings to drop to page #17. Clients searching for these software tools no longer see Acme Solutions in the top three pages, instead finding competitors who dominate digital marketing results. The outcome? A steep decline in inquiries, lost multimillion-dollar contracts, and a tarnished reputation due to a weakened online presence.

The Devastating Impact on Biotech Firms Seeking Investors

For a fictional biotech firm, YourBiotech Labs, the consequences are even more severe. Specializing in cutting-edge gene-editing therapies, YourBiotech Labs depends on its website to attract investors by showcasing thought leadership and their pipeline in “gene therapy” and “biotech research advancements.” Previously ranking on Google’s first page for these keywords, their site drew venture capitalists and research partners through digital marketing efforts. However, a redesign by a website design agency ignoring SEO consulting best practices—omitting 301 redirects, metadata, H1/H2 tags, and alt tags—causes their rankings to plummet to page seventy-seven. Once a leader in “gene therapy,” YourBiotech Labs’ website is now invisible to investors searching for “biotech research advancements.”

This collapse erases their status as a thought leader, as competitors dominate search results, capturing investor attention. The result is catastrophic:  missed funding, stalled partnerships, and a damaged reputation that could take years to recover, all due to inadequate SEO consulting.

Why Website Design Agencies Must Be Held Accountable

Website design agencies that neglect SEO best practices should face litigation for the harm they cause. By delivering visually appealing but functionally flawed websites, they cheat clients out of their investment and jeopardize their business success. These firms must be held liable for undermining digital marketing efforts. A website that fails to retain existing Google keyword rankings and help elevate them after the new website is launched is criminal. The new website is no longer an asset! Don’t let your business fall victim this digital marketing malpractice.

Boston Web Partners: The Leader in SEO-Driven Website Design

At Boston Web Partners, we’ve been crafting SEO-optimized websites for over fifteen years, blending world-class design with proven SEO consulting strategies to propel clients to Google’s first page. Unlike typical website design agencies, we don’t just build beautiful websites—we ensure they dominate search results for keywords.

As a leader in designing corporate websites for fledgling firms and SMB alike, we infuse every website with SEO consulting best practices to ensure our clients value proposition resonates and is prominently featured in Google's top page rankings. This strategic approach establishes our clients as thought leaders in their research fields, making them the go-to authority for investors, partners, and industry peers searching for “biotech research advancements.”

"Our expert team meticulously implements SEO techniques, from 301 redirects to optimized metadata, ensuring your website excels in digital marketing performance. We’re so confident in our results that we’re the only SEO consulting firm to offer a 100% money-back website design guarantee. No other website design agency matches our commitment to excellence in both design and digital marketing impact. Choosing Boston Web Partners as your digital marketing ageny to design your new website with infused SEO best practices makes sense. This ensures you drive web traffic, leads, and increase your topline revenue."

Don’t Risk Your Business—Choose Boston Web Partners

Your website is too vital to entrust to a design-only website design agency or one that treats SEO consulting as an afterthought. A poor choice can erase your search rankings, cripple your online presence, and cost millions in lost opportunities, as seen in the Acme Solutions and YourBiotech Labs scenarios above. For a website that shines in both design and rankings, trust Boston Web Partners. Contact us today to transform your online presence with SEO consulting expertise that delivers measurable digital marketing results.

Get Started with Boston Web Partners Now!

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