Digital Marketing Surge | Boston Web Partners

The Importance of a Well-Crafted Corporate Biotech Website in 2026

Sat, 26 Apr 2025 14:14:47 GMT

The Key Elements You Must Get Right for Your Biotech Firm to Thrive with Investors, Partners and Thought Leadership Around You Science.

In today’s competitive biopharma landscape, a well-crafted corporate biotech website is more than just a digital presence - it’s a strategic asset. A high-quality website serves as the cornerstone of your brand, communicating your scientific expertise, attracting investors, and showcasing your pipeline to stakeholders.

For biotech companies aiming to stand out, partnering with a specialized agency like Boston Web Partners, a leader in biotech website design , ensures your site is both impactful and optimized for visibility. In this blog, we’ll explore why a corporate biotech website is critical, the essential elements it must include, and why Boston Web Partners is the go-to Boston digital marketing agency for creating world-class biopharma websites.

Why a Corporate Biotech Website Matters

The biotech industry thrives on innovation, trust, and credibility. Your website is often the first point of contact for potential investors, partners, and talent. A poorly designed or outdated site can undermine your credibility, while a professional, user-friendly, and SEO-optimized website can:

Attract Investors: A compelling website showcases your company’s vision, pipeline, and scientific leadership, instilling confidence in investors.

Build Trust: Clear, authoritative content demonstrates your expertise and differentiates you in a crowded market.

Drive Visibility: With infused SEO best practices, your site ranks higher on Google for critical keywords like “biotech website design” or “Boston web marketing,” ensuring the right audience finds you.

Showcase Innovation: A well-designed site highlights your pipeline and milestones, positioning your company as a leader in biopharma. For biotech companies, a website isn’t just a marketing tool—it’s a reflection of your commitment to advancing science and delivering value.

Critical Elements of a Corporate Biotech Website

To achieve these goals, a corporate biotech website must incorporate several key elements. These components ensure your site is visually appealing, functional, and strategically aligned with your business objectives.

1. Compelling Visual Design

A clean, modern design creates a strong first impression. Biotech websites should balance aesthetics with functionality, using high-quality visuals, intuitive navigation, and a professional color palette that aligns with your brand. Website design experts at Boston Web Partners excel at creating visually stunning biopharma corporate sites that resonate with biotech audiences. We're so confident in our work that we offer a 100% money-back guarantee on our design - no other agency offers this.

2. Investor-Focused Content

Investors are a critical audience for biopharma websites. Your site should include:

A dedicated investor section with financial updates, milestones, and funding history.

- Clear explanations of your value proposition and market potential.

- Data visualizations or infographics to highlight your pipeline and clinical progress.

This content builds confidence and makes it easy for investors to understand your growth potential.

3. Showcase Scientific Leadership

Your website should effectively showcase your team’s expertise and thought leadership. Include:

Detailed bios of your leadership team and scientific advisors, emphasizing their credentials and contributions.

- Case studies or whitepapers that demonstrate your scientific rigor.

- News sections for publications, awards, or speaking engagements.

This content establishes trust and positions your company as a leader in the biotech space.

4. Pipeline and Innovation Spotlight

A robust pipeline section is essential for showcasing your research and development efforts. Include:

- A clear overview of your drug candidates, therapeutic areas, and clinical trial stages.

- Interactive timelines or charts to illustrate progress.

- Accessible, jargon-free explanations for non-scientific audiences, such as investors or partners.

This transparency reinforces your commitment to innovation and progress.

5. SEO Optimization

To ensure your website reaches the right audience, it must rank well on search engines. Incorporating SEO best practices is critical for visibility.

This includes:

Targeting relevant keywords around your science and your pipeline..

- Optimizing meta tags, headers, and alt text for images.

- Creating high-quality, keyword-rich content that aligns with user intent.

Boston Web Partners specializes in Boston web marketing, ensuring your site is optimized for Google and drives organic traffic.

6. Mobile-Friendly and Accessible Design

With many users accessing websites on mobile devices, your site must be responsive and fast-loading. Additionally, accessibility features like alt text and keyboard navigation ensure inclusivity, aligning with modern web standards.

7. Clear Calls-to-Action (CTAs)

Effective CTAs guide visitors toward meaningful actions, such as contacting your team, downloading an investor deck, or subscribing to updates. Strategic placement of CTAs enhances user engagement and conversion rates.

Why Choose Boston Web Partners for Biotech Website Design?
Boston Web Partners is a leader in designing corporate biotech branding and website design. ebpartners.com) stands out as the premier choice for biopharma companies. As a leading Boston digital marketing agency, we specialize in designing and developing world-class biotech websites that drive results. Here’s why we're the best choice to partner with on your new biotech website:

Industry Expertise: Boston Web Partners understands the unique needs of the biotech sector, from investor relations to regulatory considerations. View our biotech corporate website design portfolio and you'll quickly see why fledgling biopharma firms choose BWP for their website and branding.

SEO Mastery: Our team infuses SEO best practices into every project, ensuring your site ranks for critical keywords that matter to your firm. Ranking in Google SEO page #1 results helps establish your biopharma firm as the thought leader around your science.

We offer a 100% Website Design Guarantee: If, after working with us, for whatever reason, you do not feel like BWP is on the right track with your website homepage design. we will return your down payment in full. No other website design agency that we know of offers this peace of mind. We get it: you need to love your new website homepage and design direction. We take whether you'll like your new website design off the table...

Custom Solutions: We create tailored websites that align with your brand, pipeline, and business goals. Our Creative Director developed the website branding and design for Moderna, Harvard Medical School, Vertex, and dozens of other fledgling biotech startups.

Proven Track Record: With a portfolio of successful biopharma websites, we've earned a reputation for delivering measurable results. By partnering with Boston Web Partners, you’re not just getting a website—you’re investing in a strategic tool that enhances your visibility, credibility, and growth potential.

Summary and Final Thoughts

A well-crafted corporate biotech website is a critical asset for biopharma companies. It attracts investors, showcases scientific leadership, and highlights your pipeline, all while reinforcing your brand’s credibility. By incorporating compelling design, investor-focused content, and robust SEO, your website can become a powerful driver of growth.

For biotech companies seeking a partner to bring their vision to life, Boston Web Partners is the industry leader in biotech website design and digital web marketing. Contact us to learn how their expertise as a biotech digital marketing agency can elevate your online presence and help you stand out in the competitive biopharma landscape. You'll be in good company.

Top Five Business Website Considerations for 2025

Thu, 16 Jan 2025 16:30:44 GMT

Is your website ready for the year ahead? Are you comfortable with your homepage messaging, branding, look and feel? More importantly, is your business website driving leads to your business development team while you sleep? If not, consider the Top 5 business website must haves for 2023 below.

Many business websites fail to convert prospects to leads not only because of poor visual design, but for a variety of other reasons. Think of a B2B website as an ecosystem that must be in harmony in order for it to function effectively. Everything must come together to make the web visitor experience a positive one. Not being found for the keywords that matter to your business in Google (SEO), poor homepage messaging, insufficient website architecture and navigation particularly on mobile, page loading speed, and a lack of remarkable content can all hobble your website's ability to convert leads.

1. Going Beyond Mobile “Friendly” - Ensuring your new website design is mobile responsive sounds like a given, but how well does your mobile website experience perform from a usability standpoint? Is the architecture easy to navigate? Are the buttons and font size big enough for older executive eyes? Does the mobile site employ click-to-call buttons throughout to ensure prospects can get in touch with you quickly?

As the world becomes more mobile, it’s important for websites to have a design that works well on all devices, including tablets and smartphones. Websites should be designed to load quickly and should feature interactive elements that make it easier for visitors to interact with the site.

2. Creating Targeted and Effective SEO – Forget the term "SEO Friendly." SEO Friendly websites are passive. Business websites need to develop a targeted and effective SEO Aggressive website to thrive in 2023. This is why it's paramount that your new business website be built by a full service digital agency that balances great design with expert SEO best practices. "Design-Only" agencies should be avoided. Going back and SEO-ing a site can be done, but why double the work?

SEO is ever-changing and increasingly competitive. Companies need to create SEO pages that are tailored to their prospects' specific business needs and ensure strategies are regularly tweaked and updated to keep up with Google's ever-changing algorithms. You can have the most beautiful website in your business industry, but if you’re not being found, what good is it?

Looking to SEO an existing site? Attempting to improve your search engine keyword rankings alone can be tough. Consider working with a proven SEO agency like Boston Web Partners. We can quickly access how much work your site needs and work within your budget to help you move the needle quickly. View our recent SEO Success Case Study

3. Optimizing UI/UX/Architecture for Conversions – A website needs to be user-friendly for visitors to make an effort to stay on the website and complete the desired action. Good design principles should be used to create a smooth, distraction-free experience for visitors. Help web visitors self-identify early on from the homepage and funnel them to specific calls to action (CTA) to ensure they engage. Insufficient website architecture and navigation leads to potential prospects becoming confused and losing interest when trying to find the relevant content or product information. Finally, a lack of relevant content on a website can make it difficult for customers to engage with the company and understand its offerings.

4. Homepage Messaging - Helping web visitors cut through the noise is going to be even more important in 2023. With higher levels of customization, more advanced segmentation and personalization options, and better search engine optimization, website visitors will expect tailored messaging that speaks to their individual needs. Companies that can deliver the information quickly, clearly, and succinctly on their homepage will stand out from their competitors.

Boston Web Partners coined the phrase that the www. in front of a domain now stands for "Who are you, What do you do, (big sigh) and Why is it important. These three questions need to be answered within the first four seconds of someone visiting your homepage. Answering the Who, What and Why quickly and with clarity compels a web visitor stay on the site. The "big sigh" in the middle of the WWW is a reminder that a web visitors attention span is short. Your company's unique value proposition must explained with brevity. Trim the fat on long, broad headlines. It's also important to remember people don't read websites, they Scan them. Cut to the chase quickly!

View the importance of effective Website Homepage Messaging and the NEW www. Rule here.

5. Page Loading Speed - Website page loading speed is very important for SEO and bounce rate. Faster page loading times are correlated with higher organic search rankings and better user engagement. Google has stated that page speed is used as one of the signals in its algorithm. A slower loading website means less users visiting, and more users leaving quickly, which leads to a higher bounce rate. Thus, improving website loading speed is crucial for a successful SEO campaign.

Not sure how well your current site is performing? Click on the link below to test your page loading speed and see how Google ranks your site. If you don't like what you see, contact us for a free website analysis. We may be able to help. >> Test Your Website Page Loading Speed Here

About Boston Web Partners

The online presence of any business is fundamental to its prosperity in today’s digital economy. The web design and SEO services offered by Boston Web Partners can help businesses improve their website performance, trounce the competition and ultimately increase conversions in 2023.

We develop enhanced website UX/UI through effective visual design and website layout. We achieve this by using the latest tools and techniques to ensure web pages are aesthetically pleasing and user-friendly. Through our web development services, we create a seamless navigation experience for consumers. Our eleven years of experience allows us to design world-class homepage layouts that reduce the complexity of navigating through the website pages, and help prospects to "self-identify" and easily find what they’re looking for.

In addition, Boston Web Partners also provide SEO consulting services. These services are vital for businesses to maximize the potential of their website and help to drive website traffic. For 2023, we can help businesses optimize their website through keyword analysis and content optimization. Our team of experienced digital marketers can help identify the best keywords with the best Google monthly search volume to ensure these terms are accurately included within website content. In this way, businesses benefit from increased visibility on search engines results pages (SERPs) over time. Being found leads to higher website traffic and more quality leads.

Interested in redesigning your current B2B website or designing a new one from scratch? Contact Boston Web Partners for a free VIP consultation about your web project.

Biotech Website Design Launch Expectations for 2025

info@bostonwebpartners.com (Jonathan Eilberg) — Tue, 07 Jan 2025 20:09:02 GMT

Choosing the Right Web Marketing Agency That Can Match Your Momentum is Critical to Your Biotech Marketing Success and Your Ability to Raise Venture Capital.

The life science/ biotech industry here in Boston, Massachusetts is booming, Boston Web Partners, and our clinical trial patient recruitment division Trial AMPlify , have been lucky to be a part of it for numerous biotech clients looking to launch new biopharma corporate websites and clinical trial landing pages . Legacy and start-up firms alike are looking to hit the ground running with new treatments, subject trials, search marketing initiatives, and fresh corporate website redesigns. We've noticed an uptick in subject enrollment and recruitment for gene therapy clinical trials and rare disease natural history studies. Bottom line -- Biotech companies want these websites up FAST.

Many biotech firms are met with frustration when they approach the larger biotech-centric web design firms and are told a new website launch cannot happen in the course of eight weeks. To add insult to injury, they are told, "Well, that will be difficult. We can do it in 3-4 months, and it will be very expensive..."

Let's set the record straight. In many cases, the scope of a biotech, MedTech or life science website project is purposely inflated to justify an enormous investment ask. Some design agencies will instill fear, uncertainty, and doubt (FUD) and use sales tactics to elongate website project timelines. This is done to drive profit due to their high overhead costs. In reality, impactful websites can be conceived, developed, and launched within two months so long as the client team is responsive and willing to make choices regarding content and imagery in a timely manner. Boston Web Partners understands the need to execute web marketing initiatives quickly without cutting corners and has done so many times over.

"Claims that quality websites for biopharma and life science firms cannot be launched within a two-month window are breathtakingly false. Boston Web Partners can typically launch corporate healthcare, biotech or clinical trial websites within eight weeks or less."

So how is Boston Web Partners able to design and launch websites to meet our biotech client's timeframe? Let's dive deepe r. Boston Web Partners, a leader in biotech and life science marketing has launched dozens of websites over the past eleven years. While a longer site launch date runway is always welcomed, we have demonstrated our ability to brand, design and develop world-class quality websites within two months when needed. We are able to achieve this by leveraging the following:

All Your Biotech Resources Under One Roof - Unlike other 'design-only' agencies, Boston Web Partners is a full-service digital marketing agency. Design is only a component of marketing success. Without marketing engagement involving SEO, paid search, social and retargeting, your web marketing is at a standstill. We ensure the world sees your new website, and understands who you are.
Who's Really Doing the Work? - Unlike the other agencies, Boston Web Partners does not hire interns or junior people. Your website project is handled only by our "A-Team" of seasoned internal staff comprised of our award-winning creative director, SEO experts, project managers, developers, branding and marketing strategists. Full stop.
We Know The Biotech Marketing Challenges You Face - We know the steps needed to achieve an impactful web presence. From messaging, web visitor personas, usability, SEO, compliance and regulations, we can help you build branding, patient awareness, access researchers, all while impressing your capital investors. Just ask our biotech, healthcare and life science clients . We understand the importance of conveying empathy visually and via messaging to connect with patient and medical audiences alike. From persona and journey development to marketing, we have a passion for healthcare and a healthier world. **Ask about how Boston Web Partners' Trial AMPlify ™ can help promote your clinical trial and increase enrollment **
Our Technology is Simply Better - Developing a website in say, WordPress is risky business for many biotech and pharma firms. Boston Web Partners stopped developing in WordPress years ago. Due to the history of WordPress being the most hacked CMS platform in the world, our clients prefer to develop their sites on a more stable and secure CMS solution. WordPress accounted for 90 percent of all hacked sites in 2018. It should also be noted that no single WordPress plugin can offer 100% GDPR compliance. Adhering to cookie policies and regulations, especially for Europe-facing sites is paramount.
Our Design Guarantee - Piece of mind during the design process is priceless. Boston Web Partners is so confident, we offer a money-back guarantee on design. This ensures you and your team are thrilled with not only the look and feel of your new site; but also with the web visitor journey and overall architecture.

View our case studies and contact Boston Web Partners to discuss your website or web marketing plans today. We are highly confident in our ability to help your organization, cut through the red tape, avoid the web design hurdles and deliver an impactful web presence quickly .

SEO Client Case Study -This is What SEO Success Looks Like.

info@bostonwebpartners.com (Jonathan Eilberg) — Sun, 07 Jan 2024 18:17:24 GMT

Working with a proven SEO firm can skyrocket your digital marketing success much faster than going it alone.

Your new WordPress website "looks" great, but you're not seeing any organic search leads coming through. You begin scouring Google and notice your competitors are ranking for the keywords your company should be found for. Your site, however, is no where to be found. You watch a few DIY YouTube SEO videos and quickly compile a list of key-phrases. Surely, these are the terms people are searching for. You've got this!

You begin to pepper your website content with keywords for your winning terms. Fast forward two months later. Your site is coming up for branded terms, but no where to be found for the broader category of products and service keywords you sell. To make matters worse, you've actual dropped a few ranking positions. Time to find an experienced SEO agency to help.

As a leading Boston SEO firm with a track-record of over 10+ years working with websites across all verticals, we hear this story from prospective clients all the time. You are not alone. Even some of the most seasoned senior marketing VP's for major brands still require an SEO consulting practi tioner to overhaul their site to perform better in the Google SERPS (Search engine result pages).

So What Does Success Look Like After Engaging with an SEO Consulting Firm?

Below is a one year snapshot of an actual Boston Web Partners SEO client who is now receiving the majority of their web traffic and leads from organic Google rankings.

This clients' SEO success trajectory is backed up further by the third-party SpyFu analysis chart below showing how the site has progressed over the last 12 months as well as the last three months and prior month.

After the initial heavy-lifting in the first three months of the engagement, and having addressed the technical issues inherent with CMS platforms (such as WordPress in this case), the site is now continuing to improve its SEO status in Google. Note the $109K monetary value of their collective keywords on the right of the chart indicating an ROI that pays off for them in web traffic on a monthly basis.

All that is required now is some light monthly blogging to maintain Google page # 1 status. Leave no doubt, the first three months were intense and sweeping, but the payoff appears to be evergreen with monthly leads now a reliable source of top line revenue.

Interested in learning more? Please contact us to discuss your website SEO needs. We would be happy to discuss how we can replicate this same success for you and your organization.

Are You Breaking the Law Having a Maintenance Free Website?

info@bostonwebpartners.com (Jonathan Eilberg) — Tue, 02 Jan 2024 13:35:16 GMT

What you don't know could be putting you and your company in jeopardy.

Websites have come a long way since the 90's. The days of custom hand coding sites and needing a "webmaster" are far behind us. What's strange is that the majority of website design agencies keep perpetuating this ball and chain relationship by building websites on WordPress CMS (Content Management System) platforms that require constant maintenance and upkeep on the back end. Oh sure, they'll let you edit and manage the updates on the site if you insist, but the majority of clients are not technically savvy enough to navigate all the issues that can arise from performing software updates, bug fixes and patches on a regular basis.

The fib everyone is told is that " WordPress is the gold standard. It's what everyone uses ," but the real reason is -- Money. The more maintenance a client site needs after launch, the more reoccurring revenue for the website design firm. Website Maintenance plan anyone? Most marketers are unaware that there are better website CMS platform alternatives to build on. Meanwhile, web design agencies are selling you the razor, and making money on the blades every month.

Website design agencies will also tell you WordPress is free. Yes, the code is free, but what they don't expound upon is that maintaining a WordPress site with hosting, security, monthly plugin updates, bug fixes and new theme versions can cost $4,500/ per year on average. Over ten years, that's $45,000

No. You will not be arrested if you have a maintenance free website. In fact, many B2B companies enjoy not being handcuffed to an old, legacy platform that pulls them away from focusing on other marketing tasks. Smart business website design and development these days happens on something called a closed source CMS platform where all the updates and maintenance is automatically done for you in the cloud. You can still access the source code if you need to, but there is rarely a need. You are free to focus your marketing efforts on what's important.

SO WHAT'S REALLY GOING ON HERE?

The fact is, WordPress is a precarious platform to build your business website on. Originally developed as a blogging platform, it has evolved, but as of March 2019 WordPress is still the most hacked CMS platform in the world . That's right, number #1. 90 percent of all hacked CMS sites are WordPress sites. Older, legacy digital marketing firms know that if they keep building sites on a bad foundation, the clients will come running back for help once the site is broken, hacked or goes down. They make money on the site build, annual maintenance AND if something goes wrong. Pretty sneaky...

WordPress is like McDonalds. Sure, a lot of people use it,

but is it really good for you?

So, What Makes WordPress Sites a bad investment?

1) The reason WordPress sites are a bad investment is they are built on a foundation that requires multiple third-party plugins in order to run. These plugins are not well vetted, most are not GDPR or HIPAA compliant, many are outdated and not maintained. And why should they be? Many of the most popular plugins are built and downloaded for free. These plugins are constantly morphing and require quarterly updates.

2) Sometimes the plugin and bug fix updates don't play well with the other plugin software. This can cause issues on your site and even shut it down.

3) To complicate things further, in addition to constant plugin updates, WordPress requires theme and WordPress updates. These updates can also conflict with other plugins and cause problems.

"The mish-mash ecosystem of any WordPress site is the equivalent to herding a variety of animals to live peacefully in a small, fenced in plot of land. In the end, someone is eventually going to get bit, and that someone could be you..."

Still not convinced? Conduct a Google search on your own for the words "WordPress News." Click on the news tab as seen below. Nine out of ten times, the news will be filled with stories of hacks, malware attacks and security holes. This is a peek at the world ahead if you choose to develop in WordPress.

Boston Web Partners, a Boston website design agency with over ten years of B2B marketing success designs and develops websites for B2B businesses across the globe with infused SEO best practices to ensure your site ranks high in Google searches. We host our sites on Amazon AWS servers for fast page loading and 99.99% up time. Our sites are more secure, easier to edit and yes, maintenance free. This give you peace of mind that your business website is secure and eliminates the hidden costs of upkeep. Contact us today to learn more and ask about our site design guarantee.

How to Regain SEO Google Page Rankings with an Older Website

Mon, 13 Nov 2023 15:18:43 GMT

You still love the design of your corporate website, but you've noticed your Google keyword rankings have fallen dramatically over the years. Here are the steps you can take to regain your SEO page # 1 status.

Regaining SEO Google page rankings for an older website involves a multi-faceted approach that focuses on auditing, updating and optimizing existing content, improving site performance, and enhancing overall user experience. Here are key strategies to consider:

Update and Optimize Content:

Refresh old content to ensure it's current, relevant, and provides value to your audience.
Target new keywords that are relevant to your niche and have good search volume.
Improve on-page SEO by optimizing title tags, meta descriptions, headers, and images. Be sure you are adhering to the character counters and infusing an SEO keyword or two in your metadata edits.

Improve Website Performance:

Enhance your website page loading speed. Use tools like Google PageSpeed Insights to identify and fix slow-loading elements.
Ensure your website is mobile-friendly, as Google prioritizes mobile-first indexing.
Check and repair any broken links and clean up any outdated redirects.
Reduce the impact of third-party code, avoid enormous network payloads, avoid an excessive DOM sizes, and minimize main-thread work. (If all this is a bit too technical, reach out to the SEO consulting team at Boston Web Partners to assist.)

Focus on User Experience (UX):

Make sure the website is easy to navigate and user-friendly.
Improve the visual appeal and ensure that the design is up to date.
Provide clear calls to action to guide users through your website.

Regularly Add Fresh Content:

Content is king. Start a blog or news section to continually add fresh, relevant content.
Cover topics that are trending in your industry to attract more traffic.

Build Quality Backlinks:

Engage in white-hat link-building strategies like guest blogging, influencer outreach, and content marketing.
Disavow toxic or spammy backlinks that may harm your website’s reputation. *Be sure not to

do this too often.

Leverage Social Media:

Promote your content on social media to drive traffic to your website.
Engage with your audience on these platforms to build a community around your brand.

Utilize Local SEO (if applicable):

Claim and optimize your Google My Business listing.
Include local keywords and create location-specific pages if your business serves particular areas.

Implement Structured Data:

Use schema markup to help search engines understand your content better.
This can improve the way your site appears in SERPs, potentially increasing click-through rates.

Monitor SEO Performance:

Use tools like Google Analytics and Google Search Console to track your website’s performance and identify areas for improvement.
Regularly check your rankings for target keywords and analyze competitors to stay competitive.

Technical SEO Improvements:

Ensure your site is secure by using HTTPS.
Check for crawl errors and optimize your site’s XML sitemap.

Engage with Your Audience:

Encourage user reviews and ratings if applicable.
Respond to comments and questions on your site and across social media platforms.

Remember, SEO is an ongoing process and it does not happen overnight. It requires regular monitoring and updating to keep up with changes in Google's algorithms and trends in your industry. Patience and consistency are key, as improvements in rankings can take time to materialize.

If you're interested in engaging our SEO consulting team to assist you with all this, please reach out for a free website SEO analysis. See our SEO Client Case Study for more details.

Using Emotion to Build Clinical Trial Website Awareness

Fri, 14 Jan 2022 20:02:51 GMT

A long list of barriers can prevent patients from participating in clinical trials. But a website with strong emotional appeal can inspire them to look beyond those barriers.

By Jonathan Eilberg

Digital Marketing Consultant/Principal at Boston Web Partners

Attracting patients to enroll in clinical trials is crucial for the advancement of medical science and the development of new treatments, not to mention the success of most biotech firms. But too many trials fail to draw the participants they need. In fact, 80 percent of trials are closed or delayed because of a lack of enrollment.

Various barriers can make patients unwilling to sign up for trials. For example, taking part in a trial can take time, especially if it involves regular trips to a clinical center. Trials may also require travel, time off from work, childcare, and medical testing.

Fewer than 10 percent of Americans enroll in clinical trials, and those rates are even lower among low-income people and others in traditionally underrepresented groups .

That's the bad news. The good news is that most patients say they believe in the importance of clinical trials , and many would consider participating. But how can biotech companies help patients overcome the barriers that stand in their way?

"Stories help potential trial participants to connect with others on a deeply emotional level and to easily envision the people that their trial participation may help."

Tapping into Positive Emotions

Many people who take part in clinical trials consider it a positive experience. They think of it as a good way to take an active role in their own care. And they appreciate knowing that their participation will help others with the same disease or condition.

Those positive emotions are a key to successful trial recruitment. Biotech companies can boost trial enrollment by connecting potential participants with the positive emotions that will result from taking part in a trial.

Boston Web Partners , a leader in biotech clinical trial website design , understands that positive emotions can be a powerful driver for clinical trial participation, and we keep those emotions very much in mind as we create clinical trial websites for our biotech clients. We design biotech websites that resonate with patients on an emotional level and lead to robust clinical trial participation.

Our website design makes it simple for potential participants to connect clinical trial participation with their own personal values, such as concern for others and a desire to contribute to society even if it requires small sacrifices on their part.

Harnessing the Power of Emotion

I f you're biotech firm is looking to increase enrollment in your clinical trials, we can help. Here are some of the ways the web design experts at Boston Web Partners use the power of emotion to improve clinical trial participation for our biotech clients:

· Exceptionally clear design: Complex design leads to frustration that drives patients away. Clear design, thoughtful photo choice, and easy navigation create an atmosphere of calmness and confidence. When users feel comfortable on your website, they're more likely be open to your calls to action.

· Patient-focused language: Patients want to feel that they are heard and understood. The right tone of voice and point of view communicate empathy and help build a foundation of trust.

· Effective storytelling: As storytelling expert Robert McKee says, "Storytelling is the most powerful way to put ideas into the world." That is true in every sphere, but especially in medicine. Stories are one of our most effective tools for inspiring clinical trial subjects to take action. Whenever possible, we encourage our biotech clients to include patient stories for your website visitors to view or read. These stories help potential trial participants to connect with others on a deeply emotional level and to easily envision the people that their trial participation may help.

· The right amount of information: Too much information can overwhelm patients; too little can exasperate them. Optimal design presents information in a way that allows patients to easily access and consume as much or as little information as they want.

· Multimedia content: A combination of print, infographics, illustrations, and video allows patients to take in information in ways that best suit their comfort levels and their healthcare fluency.

· A commitment to diversity: Participation in clinical trials is low for all demographic groups. But it's especially low among people in certain groups. We make content and graphics choices designed to appeal to demographic groups on which you wish to focus.

· TrialAMPlify ™: Boston Web Partners is more than just a web design firm; we are a full-service digital marketing agency. As such, we employ our own unique method of spreading the word about your clinical trial across multiple channels using our own TrialAMPlify ™ methodology. TrialAMPlify ™ encompasses diversity-conscious search engine optimization (SEO) and usability best practices for targeting demographic groups to ensure high Google search rankings along with Google paid search ads, retargeting banners and social media.

· Multiple calls to action: Patients considering a clinical trial are at varying levels of readiness. A well-designed website offers multiple calls to action that meet patients at any stage of emotional and medical readiness.

Creating a successful clinical trial website requires a web design agency team that understands how patients feel, as well as how they think. Let's have a conversation about your clinical trial web marketing project. Contact us for a FREE Consultation.

How Effective Website Design Can Increase Diversity in Clinical Trials

info@bostonwebpartners.com (Jonathan Eilberg) — Tue, 21 Dec 2021 02:34:42 GMT

By Jonathan Eilberg

Digital Marketing Consultant/Principal, Boston Web Partners

Increasing diversity in clinical trials is a major goal for researchers. But many biotech companies overlook an important tactic for appealing to a more diverse audience.

Recruiting enough patients to participate in clinical trials is a huge problem for biotech companies. Studies show that 80 percent of trials are closed or delayed due to problems with recruitment, and fewer than 10 percent of Americans enroll in clinical trials. The challenge is even more acute for rare disease research , which must recruit from small patient pools.

Participation in clinical trials is low for all demographic groups. But it's especially low among people in certain groups. For example, of the 32,000 patients in the U.S. who participated in novel drug trials in 2020, only 8 percent were Black/African American and 11 percent were Hispanic, according to the U.S. Food & Drug Administration .

Why does diversity in clinical trials matter? Because different groups can respond to medical therapies in different ways. For example, studies have found that women are more likely than men to experience adverse drug reactions because female bodies can take longer to eliminate drugs than male bodies. And Black Americans with hypertension may respond differently to blood pressure-lowering drugs than members of other racial groups.

A Historic Lack of Diversity

Traditionally, diversity has been a low priority in clinical trials. Much of the research that informs medical decision-making today was done primarily on white men, with the assumption that findings would also apply to women and non-white people.

Even now, as an understanding of the importance of diversity in clinical trials grows, huge gaps remain. For example, a recent analysis showed that although men and women have an equal risk of stroke, only 37% of participants in clinical trials of stroke treatments are female. Another analysis found that although Black adults are two times more likely to develop hypertension by middle age than white adults, only about 5 percent of hypertension clinical trials in recent years have focused specifically on black participants.

Unfortunately, researchers often struggle to increase diversity in clinical trials. Various barriers —including lack of information and awareness, financial and time constraints, and distrust of the medical system—stand in the way.

Designing a Solution

There's no simple resolution to this problem. But there is one relatively straightforward way for biotech clinical trial websites to appeal to a more diverse audience for clinical trial recruitment: Engage with a proven biotech digital marketing agency that knows how to implement smart website design.

While other biotech-centric web design agencies may be “aware” of the critical lack of diversity in clinical trials, Boston Web Partners is doing something about it. We understand how to use web design strategies to create clinical trial websites that appeal to the diverse audience with whom biotech firms want to engage.

Take a look at some of the ways Boston Web Partners can help you connect with a more diverse group of clinical trial subjects:

· Preparation: Before designing anything, we sit down with you to talk about all of your strategic goals. During this discussion, we make sure to identify and understand your demographic and diversity objectives.

· Look and feel: Once we start creating your web design, we keep your diversity goals front of mind. We use photographs, videos, patient stories, language, and design elements that reflect the identities and comfort levels of target demographic groups. We make sure your site is inclusive and welcoming.

· Building trust: You may want to include a direct appeal to target groups, with an explanation of why their participation matters to themselves and their demographic. Openness can help build trust, which is crucial because mistrust has been identified as a major barrier to clinical trial participation in some demographic groups.

· TrialAMPlify ™ : Boston Web Partners is more than just a web design firm, we are a full service digital marketing agency. We employ our own unique method of spreading the word about your clinical trial across multiple channels using TrialAMPlify ™. TrialAMPlify ™ encompasses diversity-conscious search engine optimization (SEO) and usability best practices for targeting demographic groups to ensure high Google search rankings along with Google paid search ads, retargeting banners and social media. All this ensures your trial is found in the search engines and pushed across the entire digital ecosystem.

· Accessibility: Diversity-conscious web design prioritizes accessibility. An accessible site is more easily navigated by people with disabilities or with low technology literacy. We optimize accessibility with our choices of color, contrast between text and background, navigation strategies, and content flow. We also make sure calls to action are clear and easy to follow.

Design isn't just about making a clinical trial website look good. It can also help you achieve your diversity objectives, which can result in higher enrollment rates for clinical trials, stronger results, and better health outcomes for patients. View our Biotech Clinical Trial Case study here >>

Let's have a conversation about your clinical trial web marketing project. Contact Us for a FREE Consultation.

* TrialAMPlify is a trademark of Boston Web Partners LLC.

Rare Disease Clinical Trial Website Design Case Study

info@bostonwebpartners.com (Jonathan Eilberg) — Thu, 09 Sep 2021 22:23:44 GMT

Learn how Boston Web Partners designed a dynamic, parallax, multi-language website for Vivet Therapeutics to build awareness across the US and Europe for its Wilson Disease gene therapy clinical trial.

Wilson Disease is a genetic disorder that causes excess copper to build up in the liver and brain. The disease is caused by mutations in a gene called ATP7B. VTX-801 is a new gene therapy treatment developed by Vivet Therapeutics for Wilson Disease treatment.

Boston Web Partners, a leader in clinical trial website design for rare diseases, was approached by Vivet Therapeutics to help them create a multi language website presence to increase enrollment of new subjects for its Wilson disease gene therapy study.

Boston Web Partners went straight to work with a kick-off meeting with the client stakeholders and conducted a mini-SWOT analysis to better understand the web visitor personas and journey development. Design look and feel was discussed along with what digital asset would be needed. Website wireframes were developed along with graphic icons to help relay eligibility. Custom-designed maps for the US and Europe were also created to indicate where the clinical sites across the United States, UK, France, Germany and Denmark are taking place. Through a stepped approach, the new website was developed in just under two months and ready for IRB/EC review,

SEO best practices were implemented to help the site to rank higher in Google searches over time. While SEO is taking hold, a Google Ads campaign was launched to help drive web visitor traffic to the site immediately. Boston Web Partners is proud to be a part of the biopharma website design landscape to promote a better tomorrow.

Visit the new live site here - https://www.gatewaytrialwilsondisease.com/

Choosing the right digital marketing agency that can match your momentum is critical to your biotech marketing success. Learn more about the advantages of working with a proven rare disease clinical trial website design agency like Boston Web Partners

The New WWW Rule

info@bostonwebpartners.com (Jonathan Eilberg) — Mon, 28 Dec 2020 21:08:43 GMT

WHO ARE YOU? WHAT DO YOU DO? AND WHY SHOULD I CARE?

After fifteen-years on the frontlines of redesigning websites for B2B and healthcare across all verticals, it still amazes me that many organizations have homepages up that are missing the most critical element – Effective Homepage Messaging . It’s well-known that websites need to convey a company’s value proposition within four seconds of hitting the homepage. Even as we approach 2022, the team here at Boston Web Partners still sees a high number of large and SMB companies failing to convey messaging effectively on their most important digital presence.

The WWW in front of the web address domain is an abbreviation for "World Wide Web." I now contend that this is false. In 2022, the WWW in front of your domain now stands for “Who Are You? What Do You Do? (Big Sigh) and Why Should I Care? followed by your organizations name, (.Com, .Co, .Net) All three of these questions must be answered. This should happen within the homepage messaging. You cannot rely on a web visitor exploring the rest of your site until you’ve answered these three questions. Let’s break this down and examine the messaging components.

Who Are You – A company logo traditionally located in the upper left of a website. This helps a web visitor understand they’ve landed at the right place. If you provide slug line underneath your logo, great! More on this later...

Messaging usually begins in the middle of your homepage. It doesn’t hurt to infuse your company name in front of your homepage messaging. This is an effective way of reinforcing your brand. Instead of stating “ Leaders in Eliminating Client-Side Attacks ”, put your company name in the front. {Your Company Name} is the Leader…

What Do You Do – Worded effectively, this reinforces the objective of the web visitors’ need to find a particular product or service. It’s why someone is on your site.

The “Big Sigh” - Yes, this is a component of the NEW WWW Rule. Businesses like to pretend all web visitors are eager to explore every page of their websites and read all about what their business does. The Big Sigh reminds us that your site may be the fifth website like yours that someone has visited. The fact is, web visitors do not read websites, they scan them at lightning speed and become impatient very quickly if they do not understand something after a first glance. It’s important to keep this “Big Sigh” mental posture in mind when developing your homepage messaging. Cut to the chase but be clear. Remove the fluff and use power words that resonate with your audience.

Finally, Why Do I Care – This is where many businesses fall flat in their messaging. Homepage messaging needs to be concise, yet impactful and grab someone’s attention. Think of the homepage as your billboard on the Internet highway. You only have so much time to tell your audience “why you” before they pass you by. What makes your business stand out? Are you the best, the most innovative, a leader, an emerging or a new existing entity? Does your product or service save me money, or increase profits? What is your brand promise?

So, how do you convey effective homepage messaging?
Homepage messaging may also be broken up into two or three parts. The number doesn’t matter so long as you satisfy the new WWW Rule. The first homepage messaging may live underneath your company logo. Be sure not to be too broad here. Using a phrase like “ Unrelenting Innovation ” under your logo sounds good, but unlike a big brand like Nike “ Just Do It ”, no one knows who you are or what that means.

The second and most common messaging lives in the center of your homepage. It’s a strong statement that clarifies exactly what this business is about with an advantage twist thrown in. The third messaging line is a sub-headline that may drive home the brand promise (if it feels right to you)

Let’s examine some examples of good and bad homepage messaging.

The messaging under the logo is too broad. I’m going to guess a trucking company, but the question begs, why should I work with them? Why are they different? What makes them special?

This is better. The messaging underneath the logo is still too broad, but note the headline messaging helps the web visitor understand more about the organization.

Note the stronger messaging underneath the logo. This carries into the theme of the main messaging and sub-headline. These two lines of messaging say it all. The WWW is answered and draws the web visitor into the website to learn more.

Final Thoughts

Homepage messaging plays a critical role in helping web visitors understand the NEW WWW Rule. Do any of these examples ring true with your business? Are you opening up your CMS as you read this to make edits?

Homepage messaging is just one of the areas Boston Web Partners’ assist our website redesign clients with. Contact Boston Web Partners to see how we can redesign your website along with your homepage messaging to help you resonate with your prospects.

Healthcare Website Case Study | Boston Web Partners

info@bostonwebpartners.com (Jonathan Eilberg) — Thu, 31 Jan 2019 00:00:00 GMT

Argenta Advisors Reimbursement Consultants Web Marketing Transformation

Argenta Advisors consults with life science and medical device companies to help them through the FDA approval process and assist with every stage of reimbursement strategy. Argenta approached Boston Web Partners with the challenge of building a new website to achieve instant credibility and appeal while effectively articulating all of Argenta's complex service offerings within an intuitive architecture.

Argenta was also looking for a unique but simple website navigation and imagery that would make the site memorable to web visitors. Boston Web Partners met the challenge by developing an effective wireframe and metaphorical designs to convey the value proposition while at the same time achieving a professional looking site with an easy-to-edit content management system so updates could be performed in-house.

To drive more quality web traffic, Boston Web Partners is also running a full Google AdWords campaign targeting keywords that matter to Argenta's business. Remarketing banners are also employed in bring web visitors back to the site during the critical consideration phase to help increase conversions.

What We Did

Designed a new 30-page SEO-friendly website with memorable imagery
Developed a separate blog for the client to convey thought leadership in the reimbursement space
Built the site on a fast page loading platform hosted on Amazons AWS cloud using a secure HTTPS SSL certificate
Developed the site on an easy-to-edit Content Management System (CMS)
Created a web marketing strategy and implemented a Google paid search campaign including remarketing banners to drive more returning web visitors
Ongoing consulting services to drive more quality web traffic

The Results

A new website concept was conceived, designed and developed quickly to meet the upcoming trade show season. Cut-over from the old site took only a couple of hours on a weekend to ensure email and web traffic was not interrupted. The new website and blog were built using an easy-to-edit content management system with future scalability in mind.

View the live site here - https://www.argentaadvisors.com/

Let Go of Your Current Website | Boston Web Partners

info@bostonwebpartners.com (Jonathan Eilberg) — Sat, 28 Apr 2018 22:54:45 GMT

A 2018 perspective on redesigning your website

You’ve had your current website for years, but you know it looks old and needs to be completely redone. It has served you well, but lately leads have fallen off, a couple of pages are broken and you have neglected to update other pages because you’ve been promising yourself you will be redesigning soon. Or perhaps you saw the competition recently made a giant leap forward from their old website which now makes yours look old. You’re worried your company now looks like, well, like a dinosaur online when people are visiting your site.

Your website says a lot about your business. It’s your billboard to the world. You can be as big as you want on the web, but fair or not, your credibility is being judged. Despite this, many of us neglect redesigning our corporate website for the simple reason that you feel it will be an epic undertaking. At the same time, you also know that improving your web presence will achieve a number of positive steps forward. Below is a list of improvements you can expect from Boston Web Partners:

Build a new site that looks great across the desktop tablet and all mobile devices

Move to an easier-to-edit website editing platform that you can easily update on your own. (Much easier than WordPress. We'll show you a side by side comparison online or in-person.)

Make your site more SEO-friendly and switch to a secure, HTTPS SSL domain for safety to protect from hacking, malware and better keyword rankings

Move your web hosting to the reliability of Amazon AWS hosted servers
Speed is the new SEO currency. Pick an agency who can deliver a website with fast page loading speed. WordPress sites can be inherently slow. That's bad news for your search engine rankings. There's an easier way!

Eliminate the need to constantly update your site with dicey third-party plug-in’s and theme security patches. Our CMS web platform does all this for you automatically, giving you peace of mind.

Create a site that automatically detects new visitors and triggers pop-ups offers or the opportunity to sign-up for your newsletter or blog

Bring old pages to new life with enhanced, relevant content to resonate with your web visitors

And of course, create a purposeful, new design that burns in the mind of your web visitors long after they’ve left your site. Doing so will help you drive your brand and convert more prospects into leads based on a superior user experience.

The good news is all this is achievable and easier than you think with the right agency! Here at Boston Web Partners, we use the most advanced web platforms, UX best practices, conversions techniques and design to create your new, scalable web presence you can be proud of for years to come. We design and deploy websites for B2B and B2C clients across numerous verticals including high-tech, green tech, healthcare, legal, retail and professional services. All our websites are SEO friendly and lightning fast across all devices. (Much faster than WordPress) The two most comforting advantages are 1) we do not hand your web design project to interns or junior people, and 2) we guarantee design. You read that right. If for any reason you are not in love with the new website design direction, we offer a 100% money back guarantee . That’s how confident we are in designers, developers and our experienced staff.

You are not alone with your hesitation to redesign your website. You simply need the right agency partner who will guide you and inspire you with visual ideas and technologies that will help you eclipse the competition and drive more revenue. In most cases, our clients tell us they wish they had redesigned years ago and are amazed at how seamless we make the process. From the new homepage wireframe to your first lead form submission, we will take care of every pixel to ensure your new site performs.

Contact Boston Web Partners for a free phone consultation or schedule a visit at our office to meet our staff on Newbury Street and enjoy a freshly brewed cup of coffee. Let us help you make your website evolution happen. Once you hear our ideas and what we can offer, letting go of your current website will be … easy.

Converting to a Mobile Website | Boston Web Partners

info@bostonwebpartners.com (Jonathan Eilberg) — Sat, 28 Apr 2018 22:27:41 GMT

Why Do I Need a Mobile Website? Because Google says so...

Google recently announced that it would like to see webmasters create a mobile website version of their desktop website for web visitors. View a recent post from Search Engine Land here . Adhering to Google's best practice advice not only creates a better user experience for visitors on a mobile device, it can also ensure you're doing everything you can to keep your SEO rankings as high as possible. Google rewards those who comply with its best practice recommendations. This is especially true now since Google's mobile-first indexing policy which looks to mobile performance as an SEO indicator, not your desktop.

What if your website is not responsive or does not have a mobile version in place? Boston Web Partners can create a mobile version of your current site which will render when a mobile device is detected. This solution ends up being much less than redesigning your entire site. For some, this is a perfect "band-aid solution" to hold them over until an entirely new site can be addressed. In addition to full-functioning websites, BWP can custom design a mobile website that you can be proud of based on your current design.

What's the advantage of a mobile site? Once enabled, customers will be able to view your website on their iPhone or Android device more easily. They'll also be able to navigate their way around and even give you a call using a big, friendly "Call Us Now" button located on the screen. Map directions, videos and other functions are also one click away and offer a better customer journey. This becomes even more important as generation Y and Z prefer a mobile experience and will literally click away if a site has not conformed to mobile friendly standards they've come to expect.

Boston Web Partners offers a FREE preview of your New Mobile Website Design. Contact us to learn more.

If your website is non-responsive or does not render well on the phone, find out if we can help you convert your current desktop website to a mobile website. Contact Boston Web Partners for a no obligation preview of what your current desktop website could look like. We'll email you the image, and you can judge for yourself whether your site would be better served with a mobile version for when your customers find you on their mobile device.

* Please Note - Not all websites can be converted to a mobile website. We'll let you know up front if that's the case.

Healthcare Web Marketing Case Study

info@bostonwebpartners.com (Jonathan Eilberg) — Sat, 28 Apr 2018 22:20:32 GMT

A great website design plus SEO results in better brand visibility

QualComp consults with major biotech and pharma companies to help them through the FDA approval process and assist with analysis, crisis management and improvement of drug and medical devices at every stage of their development and evolution. QualComp approached Boston Web Partners with the challenge of building its first corporate website to achieve instant credibility and appeal while effectively articulating all of QualComp's complex service offerings within an intuitive architecture. Boston Web Partners met the challenge by developing an effective wireframe and best-practices design to achieve a professional looking site with an easy-to-edit content management system so updates could be addressed quickly.

What We Did

Designed a new SEO/ mobile-friendly corporate website
Designed branded trade show fliers
Developed the site on an Easy-to-Edit Content Management System (CMS)
Ongoing consulting services to drive more quality web traffic

The Results

A new website concept was conceived, designed and developed quickly to meet the upcoming trade show season. Cut-over from the old site took only a couple of hours on a weekend to ensure email and web traffic was not interrupted. The new website was built using an easy-to-edit content management system with future scalability in mind.

Client Testimonial

“When QualComp needed a new website and supporting print materials, we turned to the team at Boston Web Partners. What stood out most about BWP was their upfront competitive analysis, quality designs and their B2B Superfecta methodology which dictates that new websites should not only be compelling through purposeful design, they should also be SEO infused to drive traffic, easy to edit and mobile responsive. I will not hesitate to utilize the team at Boston Web Partners moving forward for design or web marketing."

Stacey Delgrosso - "Business Development and Marketing Consultant"

SEO Is No Joke

info@bostonwebpartners.com (Jonathan Eilberg) — Sat, 28 Apr 2018 22:07:19 GMT

The Importance of a Formal Keyword and Competitive SEO Analysis

An SEO calls his Farmer client and says, "I have great news!

I got you on Google page one, position # 1 for the keywords:

- Ketchup

- Garden Salad

- Mariana Sauce

- Heinz

- and Pizza Sauce!

The infuriated Farmer says, "I said Potato, not Tomato!!"

It happens a lot more than you may think. Clients put their faith in the hands of agencies who cut corners and never conduct a formal SEO keyword analysis or look at the competition using an SEO ranking report.

Never assume what keywords your customers are searching for. Coming up on page #1 for key-phrases that receive little or no search traffic is not going to drive more leads for your business.

Force your SEO Consulting agency to take the time to do the research! Ensure your site is ranking well for the best keywords related to your products and/or services with an upfront SEO keyword and competitive analysis for the keywords that matter to their business. Better yet, ensure your SEO consultant builds SEO Smart pages for the fastest rise in rankings possible.

Boston Web Partners is a full service integrated web marketing agency. We provide our clients with results-driven services to meet their specific business challenges.

Convert Your Company Website to HTTPS or Else

_dm_templates@dudamobile.com (John Miller) — Sun, 11 Dec 2016 16:31:41 GMT

For over a year now, Google has been urging website owners to convert their websites from HTTP to HTTPS for a more secure, browser safe domain. Doing so helps protect websites from being hacked with malware and other nasty attacks. It also protects your website visitors. Google Chrome has finally put their foot down! As of January 2017, if your website has not converted to a more secure HTTPS, Google Chrome 56 will place a warning in a small window next to your address bar marked "Not Secure". Think about how this will affect a web visitor's willingness to click on a results listing indicating your site " might not be safe ". Would you click on a site that may infect your computer? The answer is obviously no. As a result, your web visitors are more likely to click on your competitors listings instead. That's bad new for web traffic, your SEO and most importantly, your website lead generation. But what if your website is old and your hosting company does not offer secure HTTPS or an EV SSL certificate option?

Boston Web Partners can help. Whether this Google update finally triggers your intent to design a brand new website, or move your website to a new platform offering HTTPS, the experts at Boston Web Partners can re-build or move your site usually within weeks. Converting your site to a browser safe HTTPS offers your company a number of advantages. Doing so will not only protect your company website from being manipulated and secure from bad guys, it will also slightly improve your SEO and verify your domain ownership. This is important because if your site is hacked, Google will sometimes hold a grudge and knock your rankings down for months until it determines your site is indeed safe. That's right! Even if you're able to restore your website and get it back up, Google may demote or remove your search engine rankings as a penalty.

Is your site old and in need of a redesign? Does your current hosting provider not have an EV SSL certificate option to help move your site from HTTP to HTTPS? Contact Boston Web Partners today to learn more about how we can move or redesign your current website to a more secure environment and improve your SEO at the same time. We can also convert your non-responsive desktop website to a new mobile friendly website .

When our Boston based HTTPS and Security Services Team Goes to Work, our Website Clients Succeed!

Contact Boston Web Partners today to learn more about our HTTPS and security capabilities, and how we can assist you in driving more web traffic and leads to your website! Better yet, stop by our office on Newbury Street in Boston for a cup of coffee and meet our team.

Top 10 Amazing Reasons Why Marketing Executives Ignore SEO

_dm_templates@dudamobile.com (John Miller) — Sun, 11 Dec 2016 16:31:41 GMT

# 10 - If you don’t know who we are, you shouldn’t be on our website.

# 9 - The VP’s nephew handles that for us. He’s a very bright kid…

# 8 - We already come up on page # 1 for our company name and for most of our branded product names.

# 7 - We did some SEO work a while back. "Set it and forget it", right?!

# 6 - We’re the leader in our industry, everybody knows who we are!

# 5 - We're too busy posting to our blog to worry about SEO

# 4 - We have plenty of business right now, so…

# 3 - Being found on the search engines isn’t that important for us.

# 2 - We wrote some meta data awhile back, I think...

And coming in at #1

# 1 - To be honest, we don't understand a whole lot about SEO.

Search engine optimization (SEO) is more than just ensuring your site ranks high in the search engines. It's about being found by people who don't know you under the keywords that matter around your business at the moment of need. More than just meta data, SEO involves a number of steps to ensure your site is healthy and performing at its peak. A professional SEO engagement involves the following:

A site audit to ensure the code is search engine friendly

A formal keyword and competitive analysis

Google Webmaster Tools (Web Console) set-up

XML sitemap(s)

Google Analytics

Proper Meta Data

Backlink audit

Adding SEO keyword-infused sharable content

Interlinking

Social Media interaction and monitoring

Regular reporting and optimization to drive more quality conversions/ leads

Boston Web Partners is a full-service integrated web marketing agency. We provide our clients with results-driven services to meet their specific business challenges.

Whether it's a new website, a Google Paid Search campaign , SEO or an aggressive LinkedIn set-up , Boston Web Partners has the experience and the talent to design, develop and deploy whatever it takes to achieve your web marketing goals. Contact us today to learn more about how we make your online marketing campaigns perform better starting with your SEO result results!