How does a website redesign, SEO consulting, Google SEM strategy and an impactful remarketing banner campaign keeps Argenta Advisor's brand ahead of the pack in a crowded field of reimbursement consulting firms? View the Healthcare Case Study below to learn more.

Argenta's original five-year old website was old and out of date from a design and technology standpoint. The site was not responsive, messaging was too broad and it was difficult for the client to edit their website on their own. The marketing team was looking for a new website design to help them standout. In an effort to increase brand visibility with medical directors, new graphics, SEO/SEM and banner ads were designed and deployed. Web traffic and engagement increased significantly as a result. 

Boston Web Partners redesigned a new website using metaphorical images to convey Argenta's value proposition, and built the new website on an easy-to-edit CMS with exceptional page loading speed to reduce bounce rate, improve the customer journey and increase SEO friendliness. After working with Boston Web Partners for only two months, the following steps and tactics were employed:

• Developed a formal SWOT analysis and persona assessment to understand the audiences
  
• Conducted a competitive SEO analysis and keyword research to uncover key-phrase targets
• Designed and developed a new, HTTPS secure 30-page mobile-friendly website and blog
  
• Implemented React JavaScript code to ensure faster page loading than 80% of other sites
• Expertly implemented essential SEO best practices to help client rank for the keywords that matter
  
• Created a new Google Ads campaign, created text ads and segmented keyword groupings
• Designed and deployed a set of remarketing banners to match the new website design
• Developed a new set of landing pages with integrated forms and tracking phone numbers
• Trained client marketing team on the new, easier-to-edit, AWS cloud-based CMS platform

The team at Boston Web Partners transformed Argenta's online brand across multiple channels to help drive better web traffic and more quality leads in just two months. 

View the new website here - https://www.argentaadvisors.com/